Objectives:

When the artist first came to me she was playing NYC clubs and not really connecting and she came with a music video that wasn’t on form for her brand so we presented her a plan for a new brand.

Strategies:

Found her producers in the UK to work with her to bring her more synth sound. We did that and then took the tracks to specialty radio in the UK and got her 3 Top 5 Singles on the UK Music Week Charts (3) to get a foundation in the market place. We took this and built all other needed foundations around her.

Results:

We built her a distribution company, radio pluggers, video pluggers both in the US and the UK. Got her on 3 tours including Kendall Schmitt of Big Time Rush, Foxes, and Sam Smith. We launched her at NY, London and Paris Fashion Weeks as well as Sundance, Winter Music Conference/Ultra. From a social media point of view we built her from 2K at Instagram to a strong 8 K and her Facebook from 4 K to a strong 20K. This was before Spotify. Press links include:

https://www.telegraph.co.uk/culture/culturevideo/musicvideo/live-music-sessions/11014835/Ariana-and-the-Rose-perform-In-Your-Bed-music-session.html

https://www.theguardian.com/music/2013/oct/25/ariana-and-the-rose

https://www.vibe.com/2014/03/premiere-ariana-the-rose/

http://untitled-magazine.com/ariana-the-rose-on-working-with-paul-mccartney-exclusive-interview-with-the-untitled-magazine/

https://twelvmag.com/music/ariana-and-rose

http://edmworldmagazine.com/get-bed-ariana-rose/

https://www.edmsauce.com/2013/12/09/ariana-rose-bed-kevin-drew-remix/

http://notionmagazine.com/explore-the-world-with-ariana-and-the-rose/

“We built her from 2K at Instagram to a strong 8K and her Facebook from 4K to a strong 20K”