When being approached with an 80s icon to work is exciting but we had to look at this to not only show elevation but also credibility. Tiffany was used to having not alot of strategy at press so we wanted to bring just that to her.
Building up her awareness and credibility was first and foremost and because she was between UK and US was perfect for us. Thus we set up an interview with acclaimed editor Mirander Sawyer and started with a three page piece in the Guardian- not a bad way to start. This launched us to getting press for Tiffany off the back of her music and her cooking club. When Covid hit there was content for an acoustic record and video which was perfect to set up press to show her credibility as not just a one hit wonder but also to set her up in the rock world.