Ben Hazlewood – International Artist Campaign to Break in the US
To cross over Australian Voice Artist Ben Hazelwood to the States.
With the content of a video that was competitive but yet unknown to an American Market, we had to think of a way to break him through NY and London Fashion Weeks. We needed to align this ar.tist with something and someone to make the right noise to get that big coverage
We paired him with Celebrity Photographer Nigel Barker and did a deal with him for not only photographing him but also going to fashion week together. We also secured for him to perform at the press conference with Jenner Girls launch of their Middle Eastern Fashion Week in both NY and London that was also hosted by Gigi Hadid.
With the association with Nigel Barker, Gigi Hadid, Kylie and Kendall Jenner we were able to secure a TOP TIER press placement of Harper’s Bazzar with his premiere instead of an introductory pop website.