Trey Songz
Objectives:
Trey had never had an independent publicist and worked with the label publicist soley. Managed by Kevin Liles we had the interesting task of doing nothing but greatness.
Strategies:
Trey being a superstar in the R&B and Urban world had never broken into the mainstream world so we were tasked to bring opportunities that would be mass press opps but also get him notiarty in the press world. We presented two opportunities that definitely put him in one of the biggest televised moments to a very honorable experience.
Results:
We ended up booking Trey on Macys Day Thanksgiving Parade and got him to ring the bell on the Nasdaq Floor. Both of these results opened up a bigger market and opened Trey much bigger with a mainstream audience.
“We ended up booking Trey on Macys Day Thanksgiving Parade and got him to ring the bell on the Nasdaq Floor. Both of these results opened up a bigger market and opened Trey much bigger with a mainstream audience.”
Leave A Comment