Objectives:

After Baldwin had had a personal life change in his life he needed to be reentered into Mainstream Media.

Strategies:

We started by taking him and not only integrating him into Christian media which was new to him but we also rebuilt his mainstream credibility at media. After a 6 page piece in GQ telling his story and coming back into the mainstream world we were able to use that as a foundation to build him back which led to more than major media opportunities but endorsements, sponsors, record labels and the building of his own brand.

Results:

By building his brand back in media we were able to create relationships like a seat in the White House as ” The Voice of the Youth” to having him direct major music videos for major label and indie artists to bringing him back to reality tv and breaking him into the UK with shows like “Celebrity Big Brother” and Celebrity Get Me Out of Here” .