Objectives:

Bringing back a icon like Janice Dickinson was an exciting challenge.

Strategies:

When we begun working with Janice, she was just starting her show, “The Janice Dickinson Modeling Agency” we took her to outside of press that the network did and we brought her to a new audience on the “Glenn Beck Show” and showed her true moral side as being a strong mother to leading the charge in the suit against Bill Cosby.

Results:

Whether it was building press at a network, building a consistent voice in crisis press and building the bridge to new audiences in both the US and the UK we have sustained Janice’s voice and stardom to new levels.