Kevin Liles being a legendary juggernaut in the music business. We needed to bring together a strong plan and opportunity for someone of his level to bring the continued notierty to Mr. Liles.
Having to think out of the box with this specific client- we chose two different avenues- Squawk Box- to take Mr. Liles out of the typical music business world to showcase what he was doing from a tech perspective and then getting him to be honored by the Library of Congress.
Kevin was brought into the light of serious business an tech press to bring him forward as a thought leader within these sectors. As for the Library of Congress to be able to say that youve been honored for your work within the governmental history is pure monumental.