Objectives:
Patrick Finnegan was introduced to us as a 17 year old VC here in NYC and who was hot on the scene. In working together, we came up with coining him with the title of the face of GEN Z. He had his pulse in finance world and nightlife.
Results:
By pairing him up with Celebrity Photographer Nigel Barker and the types of deals Patrick was doing we were able to build a story and heat for Patrick in both lifestyle and finance.
https://money.cnn.com/2016/05/31/technology/gen-z-patrick-finnegan/index.html
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