Whittemore House Salon

Objectives:

Whittemore House created a new blonde bleach called HAIR PAINT- that was the anti bleach so we needed to launch it properly.

Strategies:

We started with an exclusive at Vogue and then we built in editors to experience the anti bleach itself and had a cocktail party for journos and had influencer DJs in to make it a vibe.

Results:

“We started with an exclusive at Vogue and then we built in editors to experience the anti bleach itself and had a cocktail party for journos and had influencer DJs in to make it a vibe”