Whittemore House Salon
Objectives:
Whittemore House created a new blonde bleach called HAIR PAINT- that was the anti bleach so we needed to launch it properly.
Strategies:
We started with an exclusive at Vogue and then we built in editors to experience the anti bleach itself and had a cocktail party for journos and had influencer DJs in to make it a vibe.
Results:
Below are the results…
https://www.vogue.com/article/going-blonde-new-bleaching-method-hair-paint
https://www.today.com/style/lucy-liu-has-blond-hair-obie-awards-t129605
https://ilesformula.com/hair-talk-victoria-hunter-whittemore-house-salon-nyc/
https://www.instyle.com/hair/whittemore-house-blonde-hair-bleaching-powder
“We started with an exclusive at Vogue and then we built in editors to experience the anti bleach itself and had a cocktail party for journos and had influencer DJs in to make it a vibe”
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