TECH- National Roll Out of App: PHOTOBUTLER

Objectives:

To jumpstart the downloading of the app of the technology of PhotoButler in multiple media outlets, a grand opening party, and continued press after the opening.

Strategies:

Plan and execute the opening party which included press, celebrities, and socialites (i.e. Dorinda Medley of “The Real Housewives of New York,” then moving for the bigger awareness of doing the key party at ART BASEL for Soho House by throwing an event hosted by Rosario Dawson, Paris Hilton, Claudine DeNiro and Anna Rothschild. Inviting notables, socialites, and press to get the word out.

Tactics:

Secured them feature stories in major business, tech, celebrity, and travel publications.

Results:

After securing press, the app was noticed and used by major sports companies, and eventually partnered with the Global Disney World Parks to use the app as the official phots technology in all the parks.