HOSPITALITY – National and Regional Grand Opening Campaign for Restaurant: RSVP

Objectives:

To jumpstart the opening of the high-end restaurant RSVP by securing press in multiple media outlets, a grand opening party, and continued press after the opening.

Strategies:

Plan and execute the opening party which included press, celebrities, and socialites (i.e. Ramona Singer of “The Real Housewives of New York,” Carmindy Bowyer of TLC’s “What Not To Wear,” Lo Bosworth of MTV’s “The Hills”, Sean Stone (Oliver Stone’s son) and more. Secure interviews in travel outlets, restaurant outlets, and all major NYC media outlets.

Tactics:

Secured them feature stories in major business, food, and travel publications.

Results:

After a short time, the restaurant was seen in multi-layered places in the media that it brought a steady flow of business.