A Rehab clinic based in Michigan wanted to make a difference in the fashion industry to target the models and celebs involved with addiction problems.
We had to think of an interesting idea to get a rehab in the fashion world.
We aligned them with a prime location hotel roof top near fashion week and created a spa/restoration center sponsored by the rehab where we aligned the rehab with a celebrity fashion spa company, well known juicing company and yoga with celebrity yoga instructor Dechan Thurman.
We traded spa, yoga, juicing and Wi-Fi services for press and celebrities to have a tranquil place to hang out during fashion week in trade for press. The Rehab got top headline press because of the interesting collaboration and was able to help many of an individual with their addiction issues.