Objectives:

After working Malan in his fashion press for several years, Malan Breton is an example of not only taking him to a new territory but also bridging him to other sectors.

Strategies:

After doing press for one of his fashion shows in NYC we built his brand to the UK and eventually Malan moved to the UK to start his empire of his building there. Years later we got back on board and fostered his music career. We pulled together all the right players with his A&R to have him cover, record songs and write to release music for the first time.

Results:

Malan’s single “Something Stupid” went Top 5 in the French iTunes charts, Top 100 in the UK charts and was hearlded by the press as a successful crossover from fashion to music.