Dragonette – LGBTQ Focused
After the band’s massive hit of ‘HELLO’ the band hadn’t released another project in a while. They came to us mid-cycle of the next record cycle which was 2 years after the band’s massive appeal of ‘HELLO’. The record’s target had some very social driven messages within the LGBTQ community and the band needed to be reintroduced in the community.
The band had a track called Darth Vader and they had cast a famous non binary influencer in the video that would help with the premiere.
We secured an audio premiere at Black Book – https://bbook.com/culture-2/halloween-premiere-dragonettes-sexy-new-track-darth-vader-interview/
Video Premiere – https://popcrush.com/dragonette-debut-darth-vader-lyric-video-starring-transgender-makeup-artist-sebastien-mua-transgender-youth/.
We positioned this around NY Pride to do press around the band and the roll out of Darth Vader.
We ended up booking
Macy’s Change Makers Pride Performance
Gay breaker – Pride Boat Performance
Soho House Pride Concert Performance
Madison Square Garden’s Liberty’s Basketball Game Half Time Performance
One World Trade Center Performance- First performance in the top of the Trade Center
T- MOBILE PRIDE PARADE FLOAT
DotFourTwoNine at Baby Grand Performance
They were the most talked about band in all of the Pride for that Year in NYC which led to an amazing press day to support that.